Spring Chicken Fabrics

Our design process for this collection started like any other sitting around the kitchen table with a stack of magazines looking for a spark of inspiration. It’s usually a color a phrase or maybe just a word. One of us spotted the phrase “Spring Chicken”. We had a good laugh and went back to the magazines. About an hour went by and we still were laughing about “Spring Chicken” it had stuck in our heads. We quickly sketched out a cute little chicken and we had our theme. Spring Chicken was here to stay! In reality the collection is more about Spring than it is about the chicken although the chicken is pretty cute. From the light bright colors to the adorable flower and the perfect gingham this collection will be a welcome breath of fresh air after the long winter!
By Sweetwater for Moda